Privacy Policy

Old Postcards' Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).  The Policy has been updated to comply with the requirements of the General Data Protection Regulations as from 25 May 2018.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”  We need to collect this information in order to enable you to purchase items from us and for us to complete that transaction by sending you those items after your payment has been processed.  If this information is not collected from you, we cannot fulfill your request to purchase from us.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Deleting cookies can often make browsing your favourite sites more difficult but for more information about cookies, and how to disable them, visit  

Find our Cookie Policy HERE

As our website is powered by Shopify, you can find their Cookie Policy HERE

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers, paypal) email address, and phone number if provided. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: We may also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

This website is using Tidio, a chat platform that connects users with the customer support of Old Postcards.  The messages and data exchanged are stored within the Tidio application. For more information, please refer to their Privacy Policy.
Old Postcards is not making use of these messages or data other than to follow up on users’ registered issues or inquiries. Your personal data will be processed and transmitted in accordance with the General Data Protection Regulation (GDPR).  The program records pages visited in our store and the country of our site's visitors and helps us to provide a customer service facility by instantly answering your queries on the chat system.

We use a program called Fraud Filter to protect the site against potentially fraudulent orders and non-human 'bots'. We do not store any personal information using this program.

We use Mailchimp to provide you with our newsletter once you have consented to receipt of those communications.  Your data is stored by Mailchimp and their privacy policy is HERE. We do not pass on any of your details to anyone other than Mailchimp once you have consented to receive our newsletters and you can opt out at any time by clicking the unsubscribe link in our newsletter.  Mailchimp will receive your email address and name and your preferences as to how we contact you.

We use a program called Wishlist Plus to enable you to bookmark your favourite items in our store prior to deciding whether to buy them. This enables you to browse our store much easier and not have to remember where you saw a certain item. Items you have bookmarked are not visible to us and no personal data is stored by us. It is run by Swym Corporation and their privacy policy will soon be available and will be linked to in this paragraph as soon as it is ready.

More information about your online choices in respect of advertising and tracking and how to opt out can be found HERE 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We will not sell on that information or use it for any other purpose than described above. Nor will your full payment details be seen by anyone, including ourselves.

The Site is not intended for individuals under the age of 18.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Old Postcards, Whitfield Business Hub, 184-200 Pensby Road, Heswall, Wirral, CH60 7RJ, United Kingdom